AD COUNCIL LAUNCHES NEW BRUSHING CAMPAIGN AIMED AT PARENTS
Healthy Smiles Dental Notes Changing Landscape of Dental Care
LANCASTER, PA - (August 29, 2012) - Parents are reminded that good dental hygiene still begins at home in 2012 with the launch of the Ad Council's public service campaign and website "2min2x," which helps families foster good dental habits in their children. The Ad Council, in conjunction with the Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, has produced promotional materials in both English and Spanish for the campaign. Lancaster dentist Dr. Matthew Kingston of Healthy Smiles Dental is enthusiastic about the campaign, but notes that a lot is new in dental care today.
"Brushing and flossing twice a day is still the bedrock of good dental hygiene, along with twice-a-year trips to the dentist for a dental exam and cleaning," Dr. Kingston observed. "An Ad Council survey found that more than half the caregivers in the U.S. (56%) report their kids don't brush twice a day. The introduction of fluoride decades ago made a big difference in the incidence of cavities, but too much candy and too little brushing still takes its toll," he said.
"Many people don't realize how much dentistry has changed recently, both for the better with a host of new technologies, but also with cost-cutting measures, in some cases, that consumers may want to question," he remarked.
New Technologies for Better Care
"Here at Healthy Smiles Dental we have new, safer, state-of-the-art tools that help in diagnosing problems much earlier, while they are still small and more manageable. We use digital x-rays that use 90% less radiation than traditional machines, as well as intra-oral cameras that give a detailed picture of the tooth surface. Our DIAGNOdent pen, slightly larger than a toothbrush, uses safe laser technology to check below the hard surface enamel to uncover decay that may be developing before it becomes a big problem," Dr. Kingston noted.
"We also offer Velscope Vx early-detection oral cancer screening, a safe tool that helps detect tissue abnormalities that may be oral cancer, which may not be apparent in a routine visual exam. Used in conjunction with our soft tissue oral exams, VELscope technology can help us catch oral cancer earlier, when the chance for survival is improved exponentially," he said.
"We're replacing deteriorating silver fillings that may be starting to leak with new, composite, tooth-colored fillings, using sealants in both children and adults to block decay from sneaking through holes in the tooth enamel to the soft dentin layer below, and using new tooth veneer and implant procedures to restore healthy smiles. Products like take-home or in-office teeth whitening and Invisalign® invisible braces help people look and feel better, as well," he added.
"As we've seen with many other industries, some dental offices have begun sending everything from lab work to billing to places like China and India, where costs are lower," Dr. Kingston stated. "Here at Healthy Smiles Dental we believe in preserving American jobs, and we're confident that the workmanship that we source right here at home is of high quality and a good investment. Many consumers like to know, for example, where their crowns, implant components or dentures were made, and we try to educate them so they know to ask the right questions," he commented.
"Our team at Healthy Smiles Dental is trained to help educate patients about how keeping their teeth and gums healthy can help promote a longer and healthier life, play an important role in maintaining a healthy heart, and reduce the risk for stroke, numerous types of cancer, even Alzheimer's disease," Dr. Kingston observed. "The Ad Council campaign is a great step in educating caregivers about steps they can take to improve children's oral health, and with it, their overall systemic health over the long term," he said.
About Healthy Smiles Dental
Healthy Smiles Dental, a general, cosmetic and restorative dental practice in Lancaster, PA, opened in December 2010 in the Woods Edge Plaza, at the intersection of S. Centerville Road and Columbia Ave., less than a mile from the Centerville Rd. exit off U.S. 30. Matthew T. Kingston, DMD, an honors graduate of the Temple University School of Dentistry, began his dental career in Ambler, PA in 2001 and has practiced dentistry in Lancaster since 2005. Dr. Kingston and his team provide comprehensive, personalized dental care in a comfortable environment, using state-of-the-art dental technology. The founding principle of Healthy Smiles Dental is treating the dental needs of individuals, while educating patients about the relationship between their oral health and their overall systemic health. For more information, call 717-945-7440 or visit Healthy Smiles Dental at http://www.HealthySmilesDentalPA.com.
Dr. Matthew T. Kingston