Matthew T. Kingston, DMD
Healthy Smiles Dental - Matthew T. Kingston, DMD

Healthy Smiles Dental at Woods Edge Plaza
144 S. Centerville Rd. at Columbia Ave. • Lancaster, PA

717.945.7440

Healthy Smiles Dental, 144 S. Centerville Rd., Lancaster PA 17603
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HEALTHY SMILES DENTAL OFFERS VENUS WHITE TEETH WHITENING SYSTEMS
Lancaster Practice to Offer In-Home, In-Office and Combination Treatments for Brighter Smiles

LANCASTER, PA - (September 12, 2013) - Lancaster dentist Dr. Matthew T. Kingston and the Healthy Smiles Dental team announced that the practice will offer Venus White Personalized Professional Teeth Whitening products for at-home and in-office use.

"We have decided to use Venus White professional products because they have been shown to have improved results over other teeth whitening systems that are on the market today," Dr. Kingston observed. "The Venus White Max in-office treatment also does not require the use of that hot, blue light that other systems use to activate the lightening process. That light tends to dry out the teeth, which can lead to an elevated level of tooth sensitivity following the procedure that can last days or weeks," he said.

In a survey conducted by the American Academy of Cosmetic Dentistry®, when respondents were asked, "What would you most like to improve about your smile," the most common response was: "Whiter and brighter teeth." Nearly three-quarters felt an unattractive smile could hurt a person's chances for career success.

"Teeth tend to darken as adults age, primarily because of genetics, antibiotics, smoking or the consumption of coffee, tea, or certain foods that stain the teeth, such as red wine, carrots, oranges and blueberries" Dr. Kingston explained. "In addition, internal tooth discoloration can also occur because of developmental disorders, tooth decay and other factors."

A professional whitening system uses custom-created trays that are filled with a whitening gel and left on the teeth for the recommended period of time. The American Academy of Cosmetic Dentistry notes that tooth whitening trays purchased over-the-counter will not fit the patient's mouth properly. Improperly fitting trays may cause the tooth whitening gel to leak, which can result in gum irritation and a less effective treatment.

At Healthy Smiles Dental, the professional team takes impressions of the patient's upper and lower teeth and uses this unique mold to create soft, properly-fitted custom whitening trays. Patients can either select convenient, at-home whitening using their trays with Venus White Pro gel for 20-30 minutes daily, or, for brilliant results in a hurry, choose in-office whitening with Venus White Max concentrated formula. The in-office procedure takes about an hour and a half.

For the most dazzling results, Healthy Smiles Dental offers Max Plus Whitening. The Healthy Smiles Dental team creates custom whitening trays, which patients use for two weeks at home with the Venus White Pro gel. This is followed by a 1.5 hour in-office whitening session using Venus White Max, and then finished with two more weeks of at home tray use. Trays and gel products are included, and Healthy Smiles Dental throws in the bonus of two in-office Fluoride treatments and complimentary prescription Prevident 5000 toothpaste to help decrease sensitivity both during and after treatment.

Prior to starting tooth whitening, Dr. Kingston will perform an examination to be sure all of the teeth are healthy and that whitening is appropriate for the patient. Teeth whitening products are not recommended for patients who are pregnant, nursing, or have fixed braces. Patients with crowns, caps, fillings, dentures, cavities, or bridges are advised that these will not whiten or change color.

For ongoing at-home maintenance and occasional touch-ups, patients can purchase Venus White Pro gel refills at Healthy Smiles Dental for use with their custom whitening trays.

Venus White products are marketed to dental professionals by Heraeus Kulzer, a unit of Mitsui Chemicals Group. The company donates a portion of sales for all of their Venus White products to support breast cancer research. For more information, call 1-800-431-1785 or visit www.myvenussmile.com.

About Healthy Smiles Dental

Healthy Smiles Dental, a general, cosmetic and restorative dental practice in Lancaster, PA, opened in December 2010 in the Woods Edge Plaza, at the intersection of S. Centerville Road and Columbia Ave., less than a mile from the Centerville Rd. exit off U.S. 30. Matthew T. Kingston, DMD, an honors graduate of the Temple University School of Dentistry, began his dental career in Ambler, PA in 2001 and has practiced dentistry in Lancaster since 2005. Dr. Kingston and his team provide comprehensive, personalized dental care in a comfortable environment, using state-of-the-art dental technology. The founding principle of Healthy Smiles Dental is treating the dental needs of individuals, while educating patients about the relationship between their oral health and their overall systemic health. For more information, call 717-945-7440 or visit Healthy Smiles Dental at http://www.HealthySmilesDentalPA.com.

Contact:
Dr. Matthew T. Kingston
(717) 945-7440